Social media marketing

Why social media is good for business

Social media is used by a staggering 98% of people aged 18 – 24, with 71% of online adults (18 – 65+) using Facebook, 22% using LinkedIn and 18% using Twitter. So it’s clear social media has the ability to reach a vast amount of potential customers and in addition to this 7 out of 10 people are more likely to use a business who are active on social media.

It’s incredibly important to use social media to generate a buzz about your business, develop a strategy and a campaign that will excite your customers and get them talking about your brand.

Your social media strategy

Social media marketing must be seen as an ongoing strategy, not something that can be just set up and left alone, it needs constant attention and engaging updates to keep your customers talking about your business.

The right approach

It is important to research and consider your target audience before forming a strategy. Every business is different, and every business’s customers are different, which means different social media platforms are more effective for certain companies. Considering different demographics is essential in establishing which social media platform to establish a presence on.

A clear strategy

Firstly, we develop a clear strategy that works for you and aligns with your company’s objectives. We then make sure all social media campaigns are considered in order to generate the right results.

Engaging content

We work with you to create engaging, creative content that sparks conversation and generates a buzz about your brand. With regular updates which encourage engagement with customers and helps to increase awareness and brand loyalty.

Reporting

With analytics built into many platforms, we can analyse the data from your activities on social media and summarise it for you, giving you a clear understanding of what you are getting for your money and whether the campaign is achieving the objectives your business set out at the start.